Research Services for End-to-End Market Research & Fieldwork Solutions
Asplor Research delivers full-service quantitative, qualitative and hybrid market research across pharma, healthcare and automotive sectors in 50+ countries
Our Research Services
We go beyond standard fieldwork to deliver complete research solutions from study design and recruitment to data collection, analysis and final reporting. Every project is managed by dedicated specialists with deep domain expertise.
Global Data Collection
Our global data collection capabilities span quantitative, qualitative, hybrid and ethnographic methodologies across 50+ countries. We recruit, screen and manage respondents to your exact specifications ensuring data quality at every stage.
Quantitative Research
CAPI, CATI, CAWI and online survey research with sample sizes from 100 to 10,000+. We manage the full data collection process including scripting, hosting, fieldwork management and data delivery in all standard formats.
Qualitative Research
In-depth interviews, focus groups, online communities, ethnographic studies and mystery shopping. Our trained moderators and interviewers operate across India, South East Asia, the Middle East and Africa.
Hybrid & Innovative Methods
We combine quantitative and qualitative approaches for richer insights including mobile ethnography, video diaries, eye-tracking, neuro research, biometric studies and co-creation workshops.
Market Research Solutions
From initial study design to final insight delivery, Asplor Research manages every stage of your research project. We combine strategic thinking with operational excellence to deliver studies that meet your business objectives.
Survey Design & Scripting
Expert questionnaire design and survey scripting across all major platforms including Decipher, Confirmit, SPSS, SurveyMonkey and proprietary tools. We optimise for respondent experience and data quality.
Fieldwork Management
End-to-end fieldwork management including quota monitoring, interviewer briefing, back-checks and data cleaning. We deliver topline reports, data tables, SPSS/Excel outputs and full research reports.
Secondary Research & Data Intelligence
Comprehensive desk research, competitive intelligence, market sizing, literature reviews and data mining across publicly available and proprietary databases. Delivered as structured reports with actionable insights.
Brand & Consumer Research
Our branding and consumer research practice helps clients build stronger brands, launch better products and understand their customers more deeply. We bring together strategic frameworks and rigorous research methods to deliver insights that drive real decisions.
Brand Health & Performance Tracking
Brand awareness, perception, preference and loyalty tracking studies. Pre and post-launch brand measurement with consistent KPIs, longitudinal tracking waves and clear benchmarking against competitors.
Product & Concept Testing
Concept testing, product placement, packaging research, pricing studies and in-store research. We test products and concepts at every stage of the innovation pipeline from early concept through to launch readiness.
Customer Intelligence & Segmentation
Customer satisfaction, NPS, segmentation, journey mapping and persona development. We help clients understand who their customers are, what they need, and how to serve them better.
KOL & HCP Research
We specialise in recruiting and engaging Key Opinion Leaders, healthcare professionals, patients and caregivers across therapeutic areas and geographies. From oncology KOL mapping to rare disease patient recruitment, we deliver verified, consented respondents who meet your exact profiling criteria across India, South East Asia, the Middle East and Africa.
KOL Identification & Mapping
Identification and profiling of key opinion leaders, thought leaders and subject matter experts across therapeutic areas including oncology, immunology, rare diseases and medical devices.
HCP & Patient Recruitment
End-to-end recruitment of verified physicians, specialists, nurses, pharmacists and patients for qualitative and quantitative studies. Rigorous screening and consent management included.
Medical Advisory Panels
Ongoing advisory panel management for pharmaceutical and biotech clients including repeat-access physician panels, patient communities and expert networks across multiple markets.
Recruitment & Panel Management
Finding the right respondent is the foundation of reliable research. Asplor manages end-to-end recruitment for B2B, B2C and specialist audiences across 50+ countries from C-suite executives and IT decision-makers to niche patient populations and hard-to-reach professional segments. We own the recruitment process so your data quality is never compromised.
B2B & Professional Recruitment
Targeted recruitment of business decision-makers, procurement heads, IT leaders, HR managers and senior executives across industries. Validated by job title, company size, sector and seniority.
Consumer, Users & B2C Panels
Access to verified consumer panels across demographic, psychographic and behavioural segments. Quota-controlled recruitment with real-time monitoring and back-check validation.
Specialist & Hard-to-Reach Audiences
Recruitment of niche and hard-to-reach audiences rare disease patients, medical specialists, automotive engineers, rural consumers and low-incidence profiles across multiple markets.
Data Processing & Analytics
Clean, structured and analysis-ready data delivered to your exact specifications. Asplor manages the full data processing pipeline from raw responses to final deliverables so your team can focus on insight rather than data management. We work across all major platforms and deliver outputs in formats your team already uses.
Coding & Verbatim Analysis
Manual and automated coding of open-ended responses, verbatim categorisation and sentiment tagging. Delivered as coded datasets with full code frames and frequency outputs in Excel or SPSS.
Tabulation & Cross-Tab Delivery
Professional cross-tabulation and banner table production across all standard platforms including SPSS, Q, Quantum and Excel. Delivered as fully formatted data tables with significance testing.
Data Cleaning & Validation
End-to-end data cleaning, logic checking, quota validation and consistency review. We identify and resolve inconsistencies before delivery so your dataset is analysis-ready from day one.
Translations & Localisation
Accurate, culturally adapted research instruments are essential for reliable multi-country studies. Asplor provides end-to-end translation and localisation services from questionnaire adaptation and back-translation to interviewer briefing guides and respondent-facing materials — across 40+ languages and 50+ markets.
Questionnaire Translation & Back-Translation
Forward and back-translation of survey instruments by native-speaking, research-experienced translators. Includes reconciliation reviews to ensure conceptual equivalence across all language versions.
Back-TranslationCultural Adaptation & Localisation
Beyond literal translation — adapting scales, stimuli, brand names and response options to ensure cultural relevance and respondent comprehension in each market.
Multilingual Interviewer Briefing
Preparation and delivery of language-specific interviewer guides, show cards and respondent materials. Briefing sessions conducted in local languages to ensure consistent fieldwork execution.
Online Communities & Diary Studies
When you need longitudinal insight, in-the-moment feedback or deep community engagement, Asplor designs and manages online research communities and diary studies that capture authentic consumer and patient behaviour over time. Our approach combines structured tasks with open exploration to deliver nuanced, contextual insight that a single survey cannot provide.
Online Bulletin Boards & Communities
Moderated online discussion communities hosted over days or weeks ideal for concept co-creation, product feedback and exploratory brand research. Participants complete tasks, share media and engage in peer discussion.
Mobile Diary & Ethnography Studies
Smartphone-based diary studies capturing in-the-moment experiences, purchase occasions and usage behaviours in natural settings. Supports photo, video, audio and text submissions with real-time monitoring.
Longitudinal Tracking Panels Studies
Repeated-measure research panels tracking attitudinal, behavioural and experiential change over time. Ideal for patient journey research, brand equity tracking and product adoption studies across Industries.
CLT & In-Home Usage Tests
When research requires physical product interaction, sensory evaluation or controlled observation, Asplor manages Central Location Tests and In-Home Usage Tests across India, South East Asia and the Middle East. We handle venue sourcing, respondent recruitment, product logistics and on-ground supervision to deliver clean, validated data from real usage occasions.
Central Location Testing (CLT)
Facility-based product testing, concept evaluation and stimulus response studies conducted at controlled locations. Full end-to-end management including venue setup, quota control and real-time data capture.
In-Home Usage Tests
(HUT)
Product placement studies where respondents use products in their own homes over a defined period. Structured feedback collected via app, SMS or interviewer follow-up with back-check validation.
Sensory & Product Evaluation
Sensory evaluation studies for food, beverage, personal care and consumer health products including blind tests, paired comparisons and preference mapping with trained field teams.
Mystery Shopping
Asplor's mystery shopping programmes give you an objective, ground-level view of how your brand, product or service is experienced at the point of contact. Our trained mystery shoppers assess service quality, compliance, in-store execution and customer experience across retail, healthcare, automotive and financial services sectors delivering structured, actionable reports.
Retail & In-Store Audits
Structured assessment of in-store merchandising, product availability, staff behaviour and planogram compliance. Conducted across modern trade, general trade and e-commerce fulfilment centres.
Healthcare & Pharmacy Visits
Mystery patient and mystery visitor programmes assessing consultation quality, prescription behaviour, pharmacy recommendations and patient-facing communication standards.
Customer Experience Evaluation
End-to-end customer experience evaluation across service touchpoints including call centre, digital and in-person interactions. Scored against defined KPIs with trend reporting over time.
AI-Assisted Research & Insights
Asplor integrates artificial intelligence and advanced analytics into the research process to deliver faster, deeper and more actionable insights. From AI-assisted coding and sentiment analysis to predictive modelling and automated dashboard delivery, we help clients move from data to decision with greater speed and confidence without sacrificing research rigour.
AI-Assisted Coding & Sentiment Analysis
Machine-learning-assisted coding of open-ended responses combined with sentiment and emotion tagging at scale. Reduces turnaround time significantly while maintaining the accuracy of human review and validation.
Predictive Analytics & Modelling
Conjoint analysis, MaxDiff, driver analysis and regression modelling to identify what truly drives consumer choice, satisfaction and brand preference delivered with clear, client-ready outputs.
Automated Insight Dashboards
Real-time insight dashboards delivering live fieldwork progress, quota tracking and emerging data patterns. Clients access findings as they develop not just at the end of the study.
Competitive Intelligence & Secondary Research
Not all insight requires primary fieldwork. Asplor's secondary research and competitive intelligence practice delivers structured, synthesised intelligence from published sources, regulatory databases, trade publications and proprietary data repositories. Ideal as a standalone study or as a strategic foundation layer before primary research begins.
Market Sizing & Landscape Analysis
Desk research-based market sizing, segmentation and opportunity assessment across defined geographies and industry verticals. Delivered as structured reports with clear methodology and source documentation.
Competitor Profiling & Benchmarking
Systematic profiling of competitor positioning, pricing, product portfolio, distribution and go-to-market strategies. Benchmarked against your defined competitive set with gap analysis and strategic implications.
Regulatory & Pipeline Intelligence
Regulatory environment mapping, clinical pipeline tracking and approval status monitoring — particularly relevant for pharmaceutical, biotech and medical device clients entering new markets.
Our Research Methodology
Every Asplor Research project follows a rigorous, structured methodology designed to deliver data you can trust and insights you can act on.
Brief & Design
We work with you to define objectives, methodology, sample design and timelines
Recruit & Fieldwork
Respondent recruitment, screening, interviewing and real-time fieldwork management
Quality Control
Back-checks, data cleaning, validation and quality assurance at every stage
Deliver & Report
Clean data delivery, topline reports, full analysis and actionable recommendations
Why Choose Asplor for Your Research
We combine global reach with local expertise and deep domain knowledge to deliver research that genuinely informs decisions
Pharmaceutical & Healthcare Specialists
Deep expertise in pharmaceutical, biotech, medical device, KOL and patient research. We understand the regulatory environment, ethical requirements and the specific needs of healthcare research projects.
50+ Country Coverage
Established field networks and trusted local partners across India, South East Asia, the Middle East and Africa. Multilingual capabilities, cultural sensitivity and local market knowledge built over 10 years.
ESOMAR & MRA Certified
Our ESOMAR and MRA memberships reflect our commitment to the highest global standards of research quality, ethical practice and respondent confidentiality. You can trust our data completely.
Ready to Discuss Your Research Project?
Share your brief with us and our specialist team will respond within 24 hours with a tailored research proposal.